Public Relations/ Marcom
This page shows a few of my campaign proposals and executed campaigns.
1
Zero Market
This was a project in collaboration with Tzu Chi Humanistic Youth Centre to promote their weekly Zero Market and helping them with their social media page's aesthetic and story features on their blogs. The client was happy with the results.
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I was the designated photographer and assisted with the social media designs.
2
In Sync With SNYCO
As part of M312, Digital Media Content module, we collaborated with Singapore National Youth Chinese Orchestra (SNYCO) to propose on how to increase awareness on Chinese Orchestra and to interest people to attend the events.
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The team also managed to be 1 of the 2 teams in the inter-cohort competition and were able to propose our idea directly to SNYCO.
3
Mental Wellness Webinar
As part of my Interest Group RP-IPRS student chapter. The team proposed a Mental wellness webinar where I produced publicity materials to promote the webinar in my school.
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The goal was to raise awareness and focus more on the mental wellness of students and staff in the school. This was also during the exam period where students tend to be more stressed.
4
Swish Me If You Can
As part of M351 Media Practicum Module, my class was tasked to come up with a campaign proposal for Swish rolls and execute the event!
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I was part of the Finances and events team and also was behind the booth on the event day.
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The client was satisfied with the outcome of the event.
5
Scholarly SG SocMed
After Graduating, I took on another internship as a Social Media Intern to gain more knowledge and learn the ways of content creation for a company through social media. I helped Scholarly SG, a fresh Tutoring platform startup to stay up to date and engage with their target audience while staying relevant and promoting the brand.
